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Marketing Basics for Small Businesses

Finding the right marketing strategies is often been a feat. With the increasing number of marketing channels these days, it has become even harder to see which methods are most effective. So how do you get started?

Announce your presence online.

Digital marketers have an insider joke that says something like you only exist in this world if Google knows that you do. It’s a joke alright, but in any case, there is a lot of truth going behind it.Luckily, doing this couldn’t be simpler: get online, add your business on Google, and ensure that every bit of business information you have entered is accurate. This way, people can easily find you and connect with you when they do an online search.

Keep your content search-optimized.

First off, know what keywords are right for your website, and see to it that you will actually use them. However, don’t just put them everywhere or the search engines might just ban your site outrightBut be careful not to stuff them anywhere as you could be penalized by search engines, if not totally banned. Most importantly, produce content that is related to your business, especially subjects that your potential customers are most interested about.Thus, if you’re offering application portfolio management services, provide content related to application portfolio management. Keep in mind that Google won’t find you if you keep talking about things that your customers barely care about.

Make good use of social media.

You should be at the center of the action: Facebook, Twitter, LinkedIn and social media in general. But make sure not to commit the mistake that several have. Instead of being a static, emotionless figure out there, engage your page visitors. Be an active part of the social community, and if people reach out to you for any reason, be professional and sincere in your response. It’s no different from making friends in real life: it’s impossible unless you do it from the heart.

Get in front of everyone.

Digital marketing is fantastic, but it’s not everything. You have to get out there in front of your community as well. For instance, have one or two of your employees attend networking events, and let them introduce themselves and your company while building relationships.Know which networking groups exist in your area, or better yet, sponsor one of them.

Yes, email is still alive – and effective.

Finally, while some may say email is dead, they’re seriously mistaken. Social media marketing is undoubtedly effective, but remember that the people who will actually read your message will be few. An email campaign ensures, however, that a huge percentage of your audience will actually find such message in their own inbox. Now it’s up to you to make your email interesting enough for your recipients to wan to open it.

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